Free Course

Growing Your Business Through Digital Partnerships – Free Course

You’ve just stepped into the bustling world of affiliate marketing, but you’re still reeling with questions about its impact on a business. Rest easy—this brief course will take you through all the high-level need-to-knows about the industry.


Who is this for?


What you'll learn?

Course overview

This course is tailored to address the principal interests of brand executives who are still new to the affiliate marketing and partnerships industry.  Our Head of Affiliate and Partnerships Education, Coady Joy, is here to dissect the benefits and nuances of affiliate marketing from a top-level perspective. You’ll also get her priceless advice on team structures for affiliate program management and how to navigate the partnerships ecosystem as an executive stakeholder.

By the end of this course, you will be able to: 

  • Define the benefits of affiliate marketing, such as full-funnel conversion and budget fluidity.
  • Recognize the importance of publisher tone-of-voice and promotion freedom. 
  • Define manager-level and coordinator-level duties.
  • Recognize how affiliate marketing works with PR, influencer partnerships, and brand partnerships.
Course details
4
Lessons
4
Videos
0
Quizzes
20
Min
Start Learning Now

Course curriculum

Lesson 1
The Benefits of Affiliate Marketing
3min
Coady Joy
Head of Affiliate and Partnerships Education at PXA
Coady Joy

Want to know about the benefits of affiliate marketing and why there's so much buzz about it? Click below to learn more!

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Lesson 2
The Nuances of Affiliate Marketing
5min
Coady Joy
Head of Affiliate and Partnerships Education at PXA
Coady Joy

Affiliate marketing is not identical to traditional marketing. It's full of its own quirks! Click below to learn more!

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Lesson 3
Team Structure Recommendations
6min
Coady Joy
Head of Affiliate and Partnerships Education at PXA
Coady Joy
Growing Your Business Through Digital Partnerships 3

What about team structure and recommendations for affiliate program management? Click below to learn more!

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Lesson 4
The Partnerships Ecosystem
6min
Coady Joy
Head of Affiliate and Partnerships Education at PXA
Coady Joy

Want to know how the partnerships ecosystem works and why it’s beneficial for all types of partnerships? Click below to learn more!

Start learning